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Stroop Effect Mug

Named after researcher J. Ridley Stroop, the strange mental phenomenon of separating the act of reading a color word from identifying the color it's printed in is not as easy as you think. In fact, it's a favorite Exploratorium exhibit. Order a set of the Stroop Effect Mugs, made of hardy ceramic, and you can play this word and color experiment with friends over orange pekoe, green tea, or Earl Grey.




$ 10.95
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